Building in Public?

This year, we're trying something new - building in public.


The build in public movement was first popularised in 2017 by Pieter Levels in his now widely shared post. There, he laid bare his entire start-up journey in starting Hoodmaps – from a single line of code to having over 300,000 people using it. He did this all while recording the entire process on Twitch and Twitter.


In an approach some argue to be radical, this transparency around starting new ventures is being picked up by an increasing number of entrepreneurs, sharing everything from source codes to salaries. While conventional wisdom can immediately see the cons behind such an approach, proponents advocate that it helps build loyalty amongst the start-up’s community.


Last month, we had a conversation with Aniruddha Malpani from Malpani Ventures in Bombay, India. He challenged us to attempt this project, at least around an area we have consistently found as our weakness – marketing. He even offered to fund this project for 6 months. Naturally, we said yes and here we are. To be honest, we have no idea if this is going to work. But we’re going to give it a shot anyway – after all, someone somewhere said something about missing every shot we don’t take.


Over the next 6 months, we will make public details about our marketing efforts. These include our successes and failures, alongside what data we can gather on this process. However, before embarking on this, and in the spirit of building in public, here is the proposal we gave him: Proposal


Here goes nothing…


Photo credits: Photo by Bonneval Sebastien on Unsplash

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